Private Consulting


Jeffrey and Squirrel are available to advise and coach your team and to drive your transformation and show your team how to use the power of conversations.

Printed Conversational Dojo Kit

10 GBP

Templates for 2- and 3-column conversational analyses and instructive exercises you can do to practise improving your conversations with a small group. Printed and shipped to you wherever you are.

Electronic Conversational Dojo Kit


Templates for 2- and 3-column conversational analyses and instructive exercises you can do to practise improving your conversations with a small group. Free digital download.

Agile Conversations - Signed Copy

Agile Conversations - Signed Copy

20 GBP

The book that started it all. Step by step instructions for transforming your culture by transforming your conversations. Signed by Jeffrey or Squirrel.

Transforming Conversations Audio Course

100 GBP

In this series of ten analyses, Jeffrey and Squirrel roleplay conversations that went wrong, then analyse them and demonstrate improvement. A digital download you can listen to anywhere. Under development; register interest and we’ll notify you when this product is ready.


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Introducing Agile Conversations

Introducing Agile Conversations

In our forthcoming book Agile Conversations, we argue that the main reason agile teams aren’t agile is that they forget to share valid information, have difficult conversations, and build relationships.


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Agile Training Is Not Enough

Your organisation is probably wasting most of what it spends on agile training. You need better conversations, not more rituals.

Coaching on Strength, Part 1

Coaching on Strength, Part 1

An article by Atul Gawande inspires us to reflect on why you might need a coach for things you are already good at.

Imperfect Indicators

Imperfect Indicators

We discuss how to set "imperfect indicators" to measure your progress—or lack thereof!

When Software is Done

When Software is Done

We reflect on when software can be used without further development and how "software doneness" affects processes and measurements.

Organizing for Outcomes, with Jon Smart

Organizing for Outcomes, with Jon Smart

Join Jeffrey and guest Jon Smart as he explains the link between the outcomes we're getting and how we organize, and how we can get better outcomes.


When Squirrel began working with us, the engineering team was full of talented and committed developers who lacked leadership and confidence. He helped to transform them into an energised, highly-focused team who now deliver high-quality product better and faster than I could have imagined.

Author avatar Paul Joyce, Founder, Geckoboard

I met Jeffrey at an unconference earlier this year and decided that I wanted to spend more time learning from him. Picture Patrick Swayze’s Point Break character — a wise Buddha who has seen it all… except that this one teaches you how to improve your agile practices.

Author avatar Randy Silver, Product Consultant and host of The Product Experience Podcast

Squirrel’s impact in just a few days a week was tremendous - not just in engineering, but in product, the senior team, and across the whole company. You can bring him almost any problem and he’ll write it down in his little notebook, then come back with a thoughtful solution. He made a huge difference every day at

Author avatar Tal Oron, Founder,

Frequently Asked Questions

We would encourage you to contact us on to see how we can tailor a consulting package to suit your needs.

There are many ways to learn about Conversational Transformation for free, including our podcast, blog, and some of the events we appear at.

We welcome your comments! Please email

© Douglas Squirrel and Jeffrey Fredrick. All rights reserved.